On today's second module of MMPT V4.0, I will follow up on last week's call where I defined TAKE FLIGHT as your basic operating system. Today, I will take you through the 5 Sections of Your Business. For a business to fly at 30,000 feet (flow), all 5 of these sections need to be built for success and operating in sync. During our time together in Take Flight V4.0, I will compare these 5 sections of a consumer-based business to 5 different sections of a commercial aircraft. They are:
- Section 1: Mindset, Vision, Goals, Execution Strategy. Let's compare that to the cockpit of your plane.
- Section 2: Habits, Rituals, Systems and Routines. Let's use this section as the tail of your plane.
- Section 3: Database and Relationship Management. This is the body of your plane that carries all of your client relationships.
- Section 4: Lead Generation or your 3 Rocks of Marketing. This is wing #1. This wing and its engine are key in getting your business off the ground.
- Section 5: Deliver and Leverage. These are the systems and processes that create the experience during a transaction that result in introductions. This is wing/engine #2.
The FUEL, needed to get your plane to 30,000 feet, should be likened to the consistent effort and skill executed in your business each day. Without consistent effort and skill, you will not achieve 30,000 feet, that feeling of flow where your business is working for you. Few will ever see 30,000 feet because they don't fully understand the foundational principles of building a business. Enter Take Flight 4.0, an updated multi-week/month walk through all of these sections of your business. If you combine what I will teach over the coming weeks and months with consistent effort and skill, you will get to 30,000 feet. More on FUEL over the coming weeks.
Let's briefly talk about these sections of your "airplane,” or your business.
Section 1: Mindset, Vision, Goals and Execution Strategy. (Your Cockpit)
Could a plane get off the ground without ground without navigation systems, electronics and radar? You know the answer. So, why do so many entrepreneurs try to go straight to action without carefully plotting out their business, where they want it to go, what resources they will need, and what it will provide them when they get there? We are not taught as a society that this is necessary, so 95 to 97 percent will never see 30,000 feet. You have to have a destination, a plan to get there and an execution strategy to make it to your destination. The modules (MMPTs) in this section will lay out the basic, necessary strategies to do just that.
Section 2: Habits, Rituals, Systems and Processes (The Tail of Your Plane)
The tailplane is an important part of most fixed-wing airplanes. Also known as a horizontal stabilizer, it typically consists of a pair of horizontal extensions at the rear of an airplane’s fuselage. Horizontal stabilizers live up to their namesake by “stabilizing” airplanes during flight. Habits, rituals, systems and processes stabilize your business. They create the consistency needed to allow one to scale (provide lift) to get to 30,000 feet. In this section of Take Flight, the modules (MMPTs) will cover the areas of your life and business where you need to create certain types of habits, rituals, systems and processes to be successful.
Section 3: Database and Relationship Management. This is the body of the plane that carries your passengers (relationships).
For a commercial aircraft (your business), what's the point of flight if you are not taking people somewhere with you? In this section, we will talk about the 5 lists that every business owner needs to maintain as if their business depended on it. These lists consist of your Warm List, Hot List, Top 100, Referral Partners and Local Brokers. If you don't have these lists, you don't have a business. You have a hobby. Again, Take Flight is an operating system. However you decide to maintain your lists, that's up to you. The database and other technologies that work for you should be used to plug into Take Flight. The point of this section will be that if you effectively manage your relationships over the long term, your need to consistently lead generate to keep your business airborne will decrease significantly.
Section 4: 3 Rocks of Marketing/Lead Generation are your first wing and engine
The wings generate most of the lift to hold the plane in the air. To generate lift, the airplane must be pushed through the air. The jet engines, which are located beneath the wings, provide the thrust to push the airplane forward through the air. The air resists the motion in the form of aerodynamic drag. In business, you need to understand and define what lead generation strategies provide a similar lift that will hold your business in the air. Chances are, those effective lead generation strategies for you are right under your nose. They are working for you now or have worked for you in the past. Issues arise when one tries to attempt something unproven neglecting the strategies that have worked for them in the past. In the modules (MMPTs) of this section, we will take you through the proven steps on how to identify the best 3 lead strategies for your business.
Section 5: Deliver and Leverage are your second wing and engine
Are you creating an experience during the transaction that drives introductions to you and your business? If not, two things could be occurring. You're either not looking for opportunities that are presented to you daily or you need to improve the experience you are providing your clients. In this section, I will discuss how you can take 1 transaction with a client and turn it into 3. You need that second wing and engine to provide additional support and lift to keep your business in the air.
As you can see, just like an aircraft, a business has 5 areas that are needed to create that flow we all want (30,000 feet). If you combine these 5 areas and fuel (consistent effort and skill), you will get to YOUR 30,000 feet.
What is 30,000 feet for you? Success means something different for everyone, right? So go into this course knowing that it was created specifically for you. It is an operating system built for all production levels and stages of life.
Re-listen to this call and rate yourself on a scale of 1-10 (10 being highest execution) for each section. If you are not an 8, 9, or 10, you've got some work to do.
- On a scale of 1-10, where are you in the area of Mindset, Vision, Goals and Execution Strategy?
- On a scale of 1-10, at what level are you executing your Habits, Rituals, Systems and Processes?
- On a scale of 1-10, how connected are you with your 5 lists? Do you have a Database and Relationship Management strategy that is driving business to your pipeline?
- On a scale of 1-10, how effective is your 3 Rocks of Marketing/lead generation? Are they creating new business for you?
- On a scale of 1-10, are your systems and processes ,during the transaction, creating a level of experience for your clients that creates 2 additional opportunities out of each client transaction?
As we move along in the course and we get into the more granular detail of each section, here's a reminder to use this course to identify areas of focus which will allow you to seek further self-development where you need it most. You can all use it as an audit on your life and business, a validation that you are on track. A lot of this will not be new for many of you so DO NOT disregard the content because you've heard it before. The goal is momentum. You need all 5 of these areas working together fueled by consistent effort and skill to create momentum.
When you create the BIG MO and are in flow, that's when the magic begins. If you are not on my weekly email, you can and should register for it on my Instagram profile link at @askjimmiller.
Take Flight is here to get you to 30,000 feet.