On this 281st episode of my Monday Morning Pep Talk, I’ll show you how to turn hyper-local market data into powerful narratives that capture attention and build trust - on LinkedIn, Instagram, newsletters, and in your listing and buyer consults. Your market knowledge doesn’t belong in a spreadsheet - it belongs in your client conversations and across your digital presence. This episode is about taking the raw numbers and translating them into meaning and we’re doing it using one of the most powerful tools available to you right now using AI (ChatGPT).
Before I jump into today’s call, I want to remind you of my professional purpose: to help you, the full-service, full-fee Advisor, optimize your productivity and become the best version of yourself. Why? Because “Happy Advisors Sell More Real Estate.” I do that by teaching you how to handle the challenges and opportunities you face every day. When you can effectively manage the situations that arise daily in your business, you’ll be more productive and live a life that reflects the best version of yourself. My ask is that you listen as if you’re in a one-on-one coaching session with me, either in my office or on a call.
In MMPT episode #280, I laid out the three core market stats - months of supply, market time, and the sold-to-list price ratio - that every real estate advisor should be tracking at least monthly, if not weekly. This week, I’m taking it a step further. I’ll walk you through a real-world example and show you how to use AI to turn those stats into content that cuts through the noise and actually connects.
Let’s be precise. The stats we’re working from this week are focused on attached homes (no SFH's) in Lincoln Park and Lakeview (Chicago neighborhoods) priced between $750,000 and $1.5M, with 3+ bedrooms and 2+ baths. That’s a competitive price band in two of Chicago’s most important, primary neighborhoods for first time buyers, rightsizing buyers and rightsizing sellers. Here are the current statistics as of late May 2025:
- 42 active listings
- 45 closings last month • 35 days on market (DOM)
- 101% sale-to-original list price
That’s an extremely tight inventory situation creating a seller's market environment that has velocity. These numbers alone don’t win business - the interpretation does. When you understand what these metrics mean and communicate them clearly, you earn influence. AI (ChatGPT) is one of the tools that lets you do this consistently, creatively, and efficiently. If you use it right, it becomes your marketing assistant, content writer, and listing prep coach - all in one. If you don't have this app on your devices, you are already behind.
Let’s walk through a set of prompts - clear, strategic instructions you can feed into your AI platform of choice - to generate the exact content you need.
How to Use AI to Create Market-Driven Messaging
- LinkedIn: Establish Authority
- Instagram: Visual Hooks with Tactical Punch
- Email Newsletter: Educate, Don’t Oversell
Prompt for LinkedIn:
“Write a professional, first-person LinkedIn post using these stats from the Lincoln Park and Lakeview markets - attached homes between $750K and $1.5M, 3+beds, 2+ baths: 42 active, 45 closed, 35 DOM, 101% sale-to-list. Make it sound like an advisor sharing key takeaways with clients and colleagues.”
What you’ll get with your hyper-local stats: A well-structured, confident post that positions you as the go-to expert in a specific segment of the market.
Prompt for Instagram: “Write an Instagram caption explaining how a 101% sale-to-list and 35 DOM in Lincoln Park/Lakeview for 3-bed+ condos between $750K–$1.5M shows urgency and pricing power. Make it concise and confident.”
What you’ll get with your hyper-local stats: Swipe-worthy messaging that highlights your awareness of the market and why that matters to your audience.
Prompt for Email Newsletter Copy:
“Write a two-paragraph real estate market update for my newsletter based on these stats for attached homes in Lincoln Park and Lakeview ($750K–$1.5M, 3+bed, 2+ bath): 42 active, 45 closed, 35 DOM, 101% list-to-sale. Include buyer/seller insight and a CTA.”
What you’ll get with your hyper-local stats: Client-ready copy that reads like real advice, not generic fluff.
Talking Points: For Sellers
Prompt:
“What would a high-performing listing agent say to a seller using these Lincoln Park/Lakeview stats for attached homes ($750K–$1.5M, 3+ bed, 2+ bath): 42 active, 45 closed, 35 DOM, 101% sale-to-list percentage?”
Talking Points:
- With more homes selling than being listed, you’re entering the market with a tailwind.
- The average property is selling in just over a month - buyers are moving quickly when the product is right.
- With a 101% sale-to-list ratio, top listings are receiving multiple offers and selling above ask.
Talking Points: For Buyers
Prompt: “What would a trusted buyer advisor say to a client using Lincoln Park/Lakeview neighborhood stats for attached homes ($750K–$1.5M, 3+ bed, 2+ bath): 42 active, 45 closed, 35 DOM, 101% sale-to-list percentage?”
Talking Points:
- You’re not the only one watching - homes are closing fast, and in some cases, over asking.
- Expect competition. 101% list-to-sale means you need to be prepared to act decisively and write strong offers.
- You’ll need clear alignment on value and strategy - we’re not here to chase deals; we’re here to win the right one.
Tactical Bonus Prompts
For Monthly Market Updates:
“Create a 12-month trend summary for attached homes in Lincoln Park and Lakeview priced $750K–$1.5M with 3+ bed, 2+ bath. Include a one-sentence insight for each stat: active, closed, DOM, LSP.”
For Listing Presentation Copy:
“Write copy for a listing presentation that shows how a 101% list-to-sale ratio in Lincoln Park and Lakeview means strategic pricing is the key to maximizing proceeds.”
For text messages used to engage Top 100:
“Give me a one-line message for my CRM based on this data set that builds urgency without pressure.”
Final Thought
Your power as an advisor lives in the way you frame the situation. You don’t need more data - you need better delivery. That’s what builds trust. That’s what earns the right to guide. The best negotiators don’t flood you with facts - they give you clarity and direction when the stakes are high. Using AI - specifically ChatGPT - shouldn’t be optional. It’s a mandatory tool in your toolkit if you want to deliver market stats with clarity, context, and control. When used properly, it helps you communicate like the expert your clients already believe you are. This is how you lead.
Pro Tip: Start a "Prompt Library" in your favorite notes app or for those of you further along in the AI learning curve, start a PROJECT with detailed notes within ChatGPT or your favorite AI model.
If today’s message resonated with you, do me a favor - share it with someone in your world who needs to hear it. Whether it’s a colleague, a friend, or your team, we rise by lifting others. I’m simply here to help - and if this helped you, chances are it’ll help someone else too.
