Dan Sullivan's strategic coaching is legendary - he's renowned for guiding the world's most successful entrepreneurs to new heights. In this book, he explains that scaling up is more straightforward than you may think. Growing by 10x is actually easier than growing by 2x because your intentional growth engages your 'four most important freedoms—time, money, relationship, and purpose.' This is a strategy that is about quality instead of quantity, and the emphasis that you put on the quality of your core freedoms is the key to achieving what you dream.