Over the last few weeks, I've been getting questions like: "What you are you going to do on your 200th episode? That's a big achievement." Honestly, I hadn't really thought about it. I was more focused on Take Flight V4.0 and pushing that content to you by the end of the year. As I started to reflect on it, I naturally started doing the math and what that meant. 200 episodes equates to over nine 7-hour audiobooks if you average each episode out to 20 minutes each. That's a big number but pushing out massive amounts of content is not why I write and deliver a MMPT each week. The calls originated in January of 2016 with 15 to 20 of my Jameson Sotheby's International Realty brokers on Monday mornings as a way to scale my connection with them. I started to get requests that I record them, so in March of 2019 (the official first MMPT), I fumbled around and found a way to drop them into Soundcloud. In 2020, I began to also push them to Apple Podcast.
Researching, writing and delivering the content each week satisfies my personal need to "crack the code,” "find the universal truths" and "stress test what I know works.” This MMPT process is how I editorialize what I've learned, and it gives me an outlet to document and share the proven ideas and concepts into bite size, easy to digest pieces of content. The content comes from reading a lot of books on pertinent topics, purchasing online courses, observing others that WIN and building 3 of my own successful businesses over the years. I grew up listening to Jim Rohn in the back seat of a car, and one of his quotes has always stuck with me: "Success Leaves Clues,” meaning that someone has already done what it is that you want to create. Brokers/advisors/entrepreneurs waste so much time trying to figure out the "HOW.” This podcast is about the "How.” I don't write it and share it if it hasn't been researched, proven and stress tested by me. From the feedback I've received, the MMPTs are valuable to you. One thing is for sure, the research and process of writing them each week has changed my life and made me better.
Today, I want to take those 200 episodes that I've written and editorialize them for you into ONE. In 1 episode, I'll take what I've learned over the last few decades and boil it down into the lowest common denominator, strained into 10 guiding principles, that if executed by you consistently, will change your business and your life in a powerful way. I bring them to you like a doting grandparent would pass down 10 family recipes crafted with love for their family over decades and generations. They are the feast, the seeds of all Take Flight principles.
Bookmark this episode and use it to review where you are a couple of times a year. Here are my 10 essential guiding principles with a bonus tacked on at the end:
- "You become what you think about" (thank you Earl Nightingale, from the Strangest Secret). Use your conscious, thinking mind to program your subconscious mind, that part of your mind that controls 95% of your actions. Your mindset = what you have "set" your "mind" on achieving.
- You live either a life that is designed or you live a life without design. Your natural default is to "pay the bills.” If that's all you want, fine. My guess is that if you are taking the time to listen today, you want to something more out of this thing called life than just "pay the bills.” If so, design your life like you would design your new dream home or plan a dream vacation.
- Ditch the annualized goal setting process and focus on a quarterly process attached to a 3-year vision. "Plan, sprint and celebrate" each quarter gives you 4 immediate goals per year instead of one.
- High performance starts with elimination. Remove the anchors before you focus on adding more sails. IYKYK.
- If you see someone that is consistently excellent, understand that they have systems, processes, habits and routines that fuel that excellence. Excellence doesn't just happen. Excellence starts with intention.
- Your compensation is determined by the size and quality of your lists. The lists that matter are your Top 100, hotlist, warm list, Top 100 referral partners and your local list of collaborative brokers. How you interact and provide value to those lists is the determining factor, not whether or not they exist.
- Does the market and do your past clients know that you are "Open for Business"? What does your personal brand represent? Why should someone get to know you, like you and trust you? What is your value proposition? If you don't know the answer to those questions, you'll have a hard time leveraging your talents and growing your business.
- Deliver the type of experience during a transaction that creates at least 2 additional relationships and hotlist opportunities. This is how 1 equals 3. People remark about remarkable experiences.
- You should limit your lead generation strategies to no more than 3. Identify your strengths, where your past business has originated and go all in on those 3 strategies. You'll hear me refer to these strategies as your "3 Rocks of Marketing.”
- If you win the morning, you win the day. If you win then day, you win the week. If you win the week, you win the quarter. If you win the quarter, you win the year. If you win the year, you will manifest your 3-year vision. Stack enough successful 3-year vision cycles on top of each other and you win in life. So it's safe to say, winning in life and in your business depends on whether you choose to win your mornings.
Bonus guiding principle: I talked about giving and creating meaningful moments and meaningful conversations last week on Episode 199. I suggest you bookmark that episode as well. Build your life and business around giving, solving problems and keeping your promises. If you do, you'll shatter your goals.
If these 10 guiding principles are familiar to you because of the MMPTs and you understand them, excellent! I've done my job. My question for you is have you done your job? Have you implemented them into your life and business in a consistent way? MMPTs are not meant to be entertaining or motivating. They are meant to provide you strategies that work, "the how." You don't grow merely by reading books and listening to podcasts. You grow by consistently implementing and executing what you've learned in those podcasts and books.
I'll be pivoting back to more detailed content within Take Flight V4.0 next week. These 10 guiding principles are the bedrock and foundation of Take Flight and over the vast majority of the last 200 episodes, I've come at each one of these guiding principles in detail. We'll get through Take Flight V4.0 this year and we'll see where we go with Take Flight in 2024… the universe continues to ping me on that topic. I'll end Episode #200 with another Jim Rohn quote that has helped me power through good times and tough times over the years, given me hope and pushed me to keep learning and executing:
"Formal education will make you a living. Self-education will make you a fortune."
Thank you for listening and for the kind comments you've sent my way. Since I come from a family of teachers and entrepreneurs, I love to research and teach so you're stuck with me for a while.
