Ryan Serhant is a BIG name in real estate and entertainment, but he started at ground level in one of the most difficult times to enter the industry. When Serhant started in the real estate business in 2008, he was not an experienced salesperson or professional. His worldwide success has been built on his own trial and error and the power of personality. As one of the top realtors in the world, Serhant is now recognized as an authority on the 'art of selling.' His book is an easy read that will give you tips on building confidence, finding your hook, negotiating, and how to follow up to get results. Sell It Like Serhant is light-hearted, but it shares real examples from someone who really gets our business. It's definitely worth adding to your reading list.
