Unreasonable Hospitality is the book that outlines a breakthrough philosophy - that the way to make strides in business is often to give more, not less. The book's author, Will Guidara, rose to fame at the helm of world-renowned restaurant Eleven Madison Park, which rose under his guidance from a two-star brasserie to being named the best restaurant in the world.
The essential lessons in hospitality that work for every business include accepting the possibility of radical reinvention, empowering others, and - most especially - creating a memorable and meaningful impression through over-the-top thoughtfulness and bespoke service. Exceptional hospitality isn't just about your customer; it extends to your own team and to sharing direction through intentional praise, feedback, and follow through.
For lessons on connecting with your clients and those who work with and for you, Unreasonable Hospitality is an excellent and inspiring reference.
